Almost every owner who sells below what their property was worth made the mistake before the first offer arrived: they set the price without knowing who would buy, went to market with paperwork pending or compared offers by price rather than by what they would actually keep. At CAIC we work to prevent that.

This article explains, step by step, how we sell a property in the Canary Islands. It is the same process we follow when an owner tells us they want to sell a flat in Las Palmas, a let retail unit in Tenerife or a small hotel in the south, and asks the only question that matters: how much can I get, and how?

The method in five steps

Every sale goes through the same five stages. What changes is the depth: a flat does not need the same as a building or a hotel. But the order is never skipped.

  1. 01GoalTiming, tax and what you want to achieve
  2. 02ValuationMarket value and investor value
  3. 03PreparationDocuments ready and issues solved
  4. 04BuyerSales pack and the right buyer
  5. 05CompletionNegotiate on net, not on price

1. First, the goal: what you need from the sale

Selling to reinvest in another property is not the same as selling to share out an inheritance, exit a company or free up cash by a set date. Each goal changes the right asking price, how long you can wait and which buyer to target.

So the first conversation is about you: when you need to sell, what you will do with the money, your tax position and whether you are resident or not. That sets the yardstick for every offer.

2. Valuation: the buyer sets the price

We always calculate two values. Market value, compared with real transactions in the area —not with portal asking prices—, and investor value, which depends on the net income the property generates or could generate and the yield a buy-to-let buyer requires.

With both we propose a defensible asking price and a minimum price below which selling does not make sense. And we decide something that changes the outcome a lot: whether to sell now, sell after preparing the property, or wait for a better moment, such as the end of a lease.

“A property's price is not set by the listing: it is set by the buyer. That is why we start by working out who will buy.”

Case study · illustrative example

A let flat in Las Palmas: two buyers, two prices

The owner receives €1,100 a month and wants to sell. They can sell today, tenanted, to an investor, or wait until the lease ends and sell it vacant to a family who want to live in it.

Tenanted sale to an investor

Annual rent€13,200
Owner's annual costs−€3,410
Net rent€9,790
Yield the investor requires5% net
Investor's purchase taxes and costs6.5% transfer tax + €2,500
Price they can pay≈ €181,500

Vacant sale to an owner-occupier

Vacant market value (comparables)€225,000
Light refurbishment and preparation−€6,000
TimingWhen the lease ends
Rent keeps coming in until thenYes
Net to the seller≈ €219,000
+€37,500Difference before tax between the two strategies
+20%More net price from choosing the right buyer and timing
5%Net yield the investor requires in this example

Rounded figures for illustration. The investor pays 6.5% transfer tax and about €2,500 in notary and registry fees; the owner's costs include property tax, community fees, insurance, maintenance and void months. Seller's tax is not included and is calculated case by case.

Neither option is wrong: it depends on what the owner needs. If they need cash now, selling tenanted is reasonable, and they will know exactly why the investor will not pay more. If they can wait, the difference justifies planning the sale. What makes no sense is asking a vacant-flat price for a let flat and waiting months without offers, or underselling without knowing there was another option.

3. Preparation: no surprises for the buyer

Before going to market we review the property the way the buyer and their bank will: title deed, land registry, charges, licences, energy certificate, property tax and community fee receipts, planned levies, leases and planning status. Every issue that surfaces late turns into a discount or a deal that falls through.

Where worthwhile, we suggest small improvements. The aim is not to refurbish in order to sell, but to remove the buyer's reasons to negotiate the price down.

Tablet with a floor plan, tape measure and hard hat on a table in an empty flat under refurbishment with sea views in the Canary Islands
Preparation is where the price is defended: what is solved beforehand is not negotiated afterwards.

4. The right buyer and a pack that convinces them

We prepare a sales pack with what the buyer needs to decide: description, documents, the property's numbers and, if it is an investment, its yield under several scenarios. And we present it to whoever places most value on that asset: families, investors, family offices, companies that need to invest their RIC or international buyers. If you already work with an agent, we coordinate with them.

Holiday lets and Law 6/2025

If the property has or could have tourist use, its buyer and its price are different. We check it before setting the price.

Buyers with RIC

Since 2025 companies can invest their RIC in homes let as a main residence, and they look for assets ready to let.

What the seller pays

Municipal capital gains tax, capital gains and, if you are non-resident, the 3% of the price withheld by the buyer.

Each island's market

Prices, demand and buyer profile vary widely between islands and towns: there is no single strategy for the whole archipelago.

Small restored Canarian boutique hotel with a pool, palm trees and volcanic stone at blue hour
For buildings, hotels and portfolios, buyers value cash flows: the pack has to speak their language.

For whole buildings, hotels or property portfolios the buyer is almost always a professional investor who will carry out their own due diligence. There we prepare an orderly data room and a valuation based on cash flows and occupancy, and consider whether to sell the property or the company that owns it.

5. Negotiation and completion: compare offers by what they leave you

Two offers with the same price can leave you very different amounts depending on payment terms, time to completion, who bears which costs or whether they depend on a mortgage. We assess each offer by the net amount you keep after tax and costs, negotiate the terms and coordinate the deposit, the notary and the tax with your adviser through to completion.

Bound report with a house key and a gold pen on a meeting table facing the sea
Every offer is measured by what it leaves the seller, not just by its price.

The five mistakes we see most when selling

  1. Pricing by what the neighbour is asking instead of by what the real buyer of that property would pay.
  2. Going to market with paperwork pending. Issues that appear late are paid for in discounts or deals that fall through.
  3. Comparing offers by gross price rather than by what they leave after tax, costs and conditions.
  4. Selling tenanted without working out the alternative of waiting for the lease to end and selling vacant.
  5. Leaving tax until the notary. Municipal capital gains tax, capital gains or non-resident withholding are planned before signing.

Thinking of selling?

Tell us which property you want to sell and we will tell you how to get the best price

Valuation, preparation, buyer and negotiation for homes, buildings, retail units, warehouses, land and hotels in the Canary Islands.

Keep reading: property sales and investment in the Canary Islands · CAIC home page.

This article is for general information and summarises regulations in force at the date of publication. It is not tax or legal advice; each deal is reviewed against the applicable rules and, where appropriate, with lawyers and tax advisers.